Tyson Whiting

Back in the 1980s there was just one style to skateboarding. It was "the skateboarding style."  Since then skateboarding has eveolved technologically, artistically, and stylistically. If one would look at skateboarding today they would see a plethora of diverse influences and styles. As a skateboarder myself, I know talking about any kind of corporate branding make you want to throw a brick through a Starbucks window, but it might be safe to say skateboarding has become branding.